Another of Hyatt’s lifestyle brands, Hyatt Centric hotels are full-service and aimed at millennials. The simple fact that I’m not walking into yet another Hyatt Regency will increase my enjoyment of the property. Indeed, the HYATT brand’s lack of a logo always made it smell like a placeholder to me. Caption by Hyatt. “From listening to our guests, we learned there was an opportunity to better meet the needs of a large group of travelers that we call Modern Explorers. Please view our advertising policy page for additional details about our partners. I very much identify with the targeted demographic: a wanderer who pores over top 100 destination lists in spare time, makes must-see lists, loves to travel, love to explore, loves to do open-ended travel, loves great stories. Register here to save your space. Two Hyatt’s being built in DC right now — one two blocks from my condo, the other two blocks from my office. How do you compare the two. Hilton and Marriott seem to have varying price entry and service points without a specific concept. Ultimately I welcome Hyatt introducing more hotels that don’t fit into the Regency/Grand/Park cookie cutter design. It seems Hyatt is moving at full speed with the new concept, and by summer 2015 they plan to have locations in: Given the timeframe it’s clear that these aren’t newly built hotels, but rather conversions. Or perhaps just more like Kimpton in general. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. The artwork, furniture, food and beverages will tell a story, allowing guests to immediately get an authentic feel for the location. Hyatt Centric: A new Hyatt’s routine brand is Hyatt Centric hotels. The Hyatt Centric brand offers full-service lifestyle hotels located in prime destinations around the world and is one of Hyatt's fastest growing lifestyle brands. At least part of that is true in this case. The Kimpton brand competes with Hyatt Centric as well as more classic properties like Le Meridien. A focus on simplicity, thoughtfully crafted: Hyatt Centric hotels will provide a simple, welcoming environment that delivers the essentials in the easiest, most streamlined way possible. Modern Explorers are a multigenerational group comprised of travelers who view their hotel as more than a place to stay. Anyway, here’s to hoping! Starwood has always been a bit more cutting edge in respect to brand diversity and to me this is Hyatt’s ‘hipster’ venture. The HYATT “Un-regency” properties are a weird mix between bland and worthwhile, but right now the brand offers no hint of what lies within. Booked PH Vendome for 30000 points when I couldn’t book Madeliene … would you switch? Rather, their hotel is the hub of their experience, connecting them to unique experiences, the best of what the destination has to offer – experiences that lead to great stories. Modern style, relatively inexpensive, very comfortable, super-functional, cool; that’s all Aloft stuff that I love. This site is for entertainment purposes only. Reviews: Hyatt Centric Waikiki Beach, Hyatt Centric The Ginza Tokyo. There was a post this morning I saw in the VFTW comments wondering if Paris Madeline was just being rebranded http://www.pointsmd.com/stay-in-a-downtown-rooftop-airstream-trailer-park/. The video wasn’t *great*, but it certainly wasn’t “painful”. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. CONTACT: I wonder if the demographic description isn’t so much about targeting those people (if they exist), but targeting people who want to be that person or hang out with that person. Your email address will not be published. What is the difference between a Hyatt Regency and a Hyatt “Un-Regency” (as someone above called it)? The Company’s subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt Zilara™, Hyatt Ziva™, Hyatt Residences® and Hyatt Residence Club® brand names and have locations on six continents. Another of Hyatt’s lifestyle brands, Hyatt Centric hotels are full-service and aimed at millennials. A human touch in a digital world: Hyatt Centric hotels will offer a balance of advanced digital capabilities but with the understanding that these experiences are even more beneficial when combined with a human touch. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. 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We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable laws. The Hyatt Centric concept will apparently focus on three core elements: An authentic entryway to the destination: At Hyatt Centric hotels, guests will know they can rely on an experience inside that will serve as a launching pad to exploration outside. i get they want to advertise the restaurant and bar scene…but last I checked “explorers” just use the hotel as a place to sleep. Hyatt Centric hotels help fuel guest discovery, located … These travelers are looking for a cosmopolitan vibe in the center of the action, so we worked to test various elements in real time, in real hotels over the past two years. Any thoughts on price point or what category these hotels might be in? They want options and all the must-haves from a full service hotel but without any fuss or complications,” said Kristine Rose, vice president of brands, Hyatt. The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. I also love the emphasis on well-designed in-room tech: “guests can enjoy the in-room technologies designed to connect seamlessly with their devices and media”. From the eclectic and fun hotel design to colleagues who are explorers themselves, the Hyatt Centric brand will be the perfect launching pad for our guests to start their experience, whether for business or pleasure, within the destination.”. So essentially, Hyatt Centric = Hyatt Unregency in non-suburban locations. But it does allow Hyatt to have some additional pieces (and promote as such) with the new “lifestyle” brands continuing to come about. Amy Patti Will the conversions stay in their current categories? While guests can enjoy the in-room technologies designed to connect seamlessly with their devices and media, a staff of knowledgeable associates will be on hand to aid guests in their discovery of the destination – particularly useful for business travelers with limited time for exploration. For more information on Hyatt Centric hotels, visit www.hyattcentric.com. +1 312 780 5620 Hyatt Centric hotels are targeted at millennials and younger travelers, proudly advertising themselves as being “located in the heart of the action, serving as the perfect spot for exploring all … It seems like Hyatt Centric is basically a collection of all the (good) misfits. The brand is known for stylish guestrooms and high-end dining, and while no two hotels are the same, they all offer a complimentary daily wine hour and in-room fitness amenities - plus, pets stay for free. Caption by Hyatt is the upscale, select-service lifestyle brand that attracts conscientious locals and guests throughout the day to use its social spaces to connect and interact … Like how W Hotels in theory targets cool young attractive urban sophisticates, but in reality a lot of cool young urban sophisticates can’t afford to stay at W Hotels, so the actual clientele often ends up being middle-aged business travelers who want to imagine they could hang out with the cool young urban sophisticates. Myrtle Beach, South Carolina offers 56 hotels, the largest of which by amount of meeting space are the Kingston Plantation Resort, with 70,000 square … Filed Under:Hyatt. As of September 30, 2014, the Company's worldwide portfolio consisted of 573 properties in 48 countries. And yeah, if–anywhere in the darkest corners of your soul–you’ve ever wanted to experience walking around the hallways of a hotel with little to no clothing on (or watch others do it), then give it a try. I also love that it’s so destination focused. For those Hyatts which are converting to Hyatt Centrics, I would expect most of the changes will simply be minor (staff training, food & beverage, etc. First of all, here’s a three minute marketing video about Hyatt Centric: For example, the rooms at the Hyatt Herald Square are stylish, though under 200 square feet each. The artwork, furniture, food and beverages will tell a story, allowing guests to immediately get an authentic feel for the location. Nevermind, that was the other article on there I was reading. That makes a little more sense, but the name is still dumb. The Hyatt Centric brand offers full-service lifestyle hotels located in prime destinations around the world and is one of Hyatt's fastest growing lifestyle brands. Do you think we’ll see hotels like Olive 8 convert? Trying to be too cool. While the rooms at PH are small, they are luxurious. Hyatt Centric is marketed at “the modern explorer,” whatever that’s supposed to mean. And while I get what they’re going for here, does anyone really identify with their definition of a “modern explorer?”, They want people to self-identify with the stated demographic they’re going after, but to me it couldn’t sound any more pretentious. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. Starwood has done the W/Aloft split and it’s awesome. Hyatt Place. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements. They focus on areas like customer service, great product. Following the recent domestic growth spurt of the brand with the opening of Hyatt Centric Waikiki Beach and the transitions of Hyatt Centric Arlington and Hyatt Centric … Convention & Group Hotels He chronicles his adventures, along with industry news, here at One Mile at a Time. Do you know when it is bookable? Here’s something I think most people don’t think about. Citi Premier Card Bonus Categories: What’s Included? While guests can enjoy the in-room technologies designed to connect seamlessly with their devices and media, a staff of knowledgeable associates will be on hand to aid guests in their discovery of the destination – particularly useful for business travelers with limited time for exploration. Note: Please see my Advertiser Disclosure. Hyatt Centric brand experiences available in 2018 and 2019 will include highly curated, intimate Sofar Sounds concerts at select hotels and Spotify-streaming playlists inspired by global Hyatt Centric hotel … Add in the lounge and location and destination-focus information and I’m very, very excited about Hyatt taking Aloft up half a star and innovating with destination-focused, hostel-style stuff. So the marketing almost isn’t targeted at us, but rather at Hyatt’s business partners. “The new Hyatt Centric brand will further strengthen the overall Hyatt brand portfolio and expand our opportunities to work with world-class developers and operators. CHICAGO (January 27, 2015) – Hyatt Hotels Corporation (NYSE: H) today introduced Hyatt Centric, a new, full service lifestyle brand designed for business and leisure travelers. I never could figure out what those non-Regency/Grand/Park Hyatts where really supposed to be or why they existed in the portfolio as a distinct entity. One Mile at a Time is owned by PointsPros, Inc. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Even though they are located in places with an exciting nightlife. First gut feeling: we want hipsters. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully … Why do hotel chains have so many brands nowadays? Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. It’s almost like they are going for an upscale Ibis. purely to see how they compare to other hotels at a similar price point. Your email address will not be published. Many of these properties don’t fit into the “traditional” Regency/Grand/Park concept. The Hyatt Centric name was inspired by the brand’s mission of putting its guest at the center of the action in the best destinations. He travels about 400,000 miles a year, primarily using miles and points to enhance his first class experiences. We caution you not to place undue reliance on any forward-looking statements, which are made as of the date of this press release. @ David — Definitely. A focus on simplicity, thoughtfully crafted: Hyatt Centric hotels will provide a simple, welcoming environment that delivers the essentials in the easiest, most streamlined way possible. They’re trying way too hard to be cool. For more information, please visit www.hyatt.com. Created to connect guests to the heart of the action, Hyatt Centric hotels are thoughtfully designed to … So happy you said that because I have always wanted to stay at the PHV! Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. I think it would be absolutely awesome to have a slightly more upscale version of Aloft. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Each hotel, located in the heart of interesting destinations, will offer a unique and modern take on its location. Hyatt Centric. For example, at Hyatt Centric hotels, room service will be offered as a knock n’ drop service, which will allow guests to enjoy gourmet food in their rooms without formal delivery. @ BFD — Well I don’t think the dates for the rebranding are set in stone yet, but if you book the hotel and it transitions your reservation will of course be honored. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Hyatt Centric is marketed at “the modern explorer,” whatever that’s supposed to mean. And I am certainly not a Millennial traveler … in fact this trip to Paris is to celebrate our 40th wedding Anniversary! Lifestyle Hotels at the Center of Their. 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